Copywriting gone bad


NOKIA Lumia 800_000332Ah, there’s no better form of flattery than crime committed because of it.

As seen at the bus stop along Bedok Reservoir Road (in Singapore), this ad inspires young creative minds to excel in their work in the hopes that someday, someone would have the sound mind to think that “Yes, this piece of art is worth stealing.”

I know that this ad, coming from Nanyang Academy of Fine Arts, is supposed to be a sort of renegade and liberal ad pushing the boundaries of norm with its artsy fartsy themes, but, really? Need we emphasize the wrongful motivation in encouraging their students and would-be students to pursue the fine art in Fine Arts?

I would love to apply for this copywriter’s post. Lol.





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